Sharm Naturals Product Photography
Sharm Naturals, a Boston-based hair care company, was a client project for Pi Sigma Epsilon that was seeking to create engaging social media posts.
Photography, Graphic Design
OBJECTIVE
I worked closely with Sharm, the owner of the company. We brainstormed together social media marketing ideas and plans, and I translated them into visuals. The social media marketing assets created here are used for only one month.
APPROACH
The photography revolved around shifting from the brand's existing product photos to create softer and organic imagery versus the harsh white background photos. To build trust and credibility, these gentle visuals was strategically interspersed with compelling product testimonials, fostering a strong connection between the brand and its audience.
